What Is SEO / Search Engine Optimization?

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

Search engines “crawl” websites, going from one page to another incredibly quickly, acting like hyperactive speed-readers. They make copies of your pages that get stored in what’s called an “index,” which is like a massive book of the web.

When someone searches, the search engine flips through this big book, finds all the relevant pages and then picks out what it thinks are the very best ones to show first. To be found, you have to be in the book. To be in the book, you have to be crawled.

Most sites generally don’t have crawling issues, but there are things that can cause problems. For example, JavaScript or Flash can potentially hide links; making the pages those links lead to hidden from search engines. And both can potentially cause the actual words on pages to be hidden.

Each site is given a crawl budget, an approximate amount of time or pages a search engine will crawl each day, based on the relative trust and authority of a site. Larger sites may seek to improve their crawl efficiency to ensure that the ‘right’ pages are being crawled more often. The use of robots.txt, internal link structures and specifically telling search engines not to crawl pages with certain URL parameters can all improve crawl efficiency.

WHAT IS SEO?

SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings.In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them.

A Simple 1-2-3 Guide to Getting Better Search Results

Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it's simply quality control for websites. Having said that, if there was ever an industry that was little understood by outsiders it's SEO.

Ask some SEO companies about SEO and they'll try and blind you with science and confuse you into thinking it's a black art. Say to some companies what is SEO and two hours later you'll be none the wiser. Not so here at Red Evolution. We love seeing the light bulb go on when our clients get it. We prefer our clients to not only know what we are doing for them, but why!

How Do I Get Links?

Links are important but don't confuse quality with quantity and don't think about links in isolation from your content. It's vital to understand that having great content massively increases your chances of securing natural links from quality relevant pages. These links will help you the most.

In simple language if you have something worth linking to you might secure links worth having. Great sites don't link to poor quality content, why would they?

In Summary

Do your homework and understand what kind of content your potential customers are looking for. Create a great site, create content people need and make it easy for them to share it. Do this and you'll start to see your website traffic increase.

How to Optimize Your Site for Search Engines (SEO)

Now that you’ve built a great site, you’ll want people to be able to easily find and visit your site.  One way to do that is to simply give them the address (like www.nameofyourwebsitehere.com or yoursite.weebly.com) so they can go there directly.  

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But, of course, that only works for those people to whom you have a close enough connection to provide the address.  Everyone else will find your site on Search Engines like Google, Bing and Yahoo.   How can you optimize your site to ensure you appear as high as possible in the search engine rankings?

Start with the basics.  Read our Description, Titles and Keywords article to learn how / why to add this information throughout the pages of your site.  

While you're doing this, keep in mind that keywords are not made out of magic (this is explained further in the Keywords help article linked above).  Just because you add a keyword to your site does not mean search engines are going to find you through that keyword.  If life were that easy, we’d all be rich and retired to our own private islands by now.   

Get a Google Webmaster account.  Google is far and away the most important search engine (it’s not even close) and a Webmaster account can give you more control over / insight into how they’re ranking you.  We show how to setup an account in our Google Webmaster help article. 

Use page names that are relevant to search words and phrases.  The name you provide to a page in Weebly is the name given to that page both in the site navigation and in the address of that page on your site.  Why is this important?  Because if a word is in your address it is seen as more relevant to your site by search engines.  More relevant means more likely to to show up in search results. 

Use keyword phrases in your links.  If you link from one page of your site to another, use descriptive text for the link.  For example this:

Read our How to Create Links article to learn how to do this on your own site. 

Is better than this:



Learn how how to create a link by going here. 

Use Titles to headline content in your site (when appropriate).  Search Engines see Titles (which are tagged as H2 -- don't worry about this if you don't know what it means) as generally more important than regular text.  You can add Titles to your site via our Title element and via the Title section of any Paragraph element that includes a Title.   

But don’t write all your text in a Title.  That will make things worse for your site.  You can’t trick the search engines like this, so don’t try.  

Is your site relevant only to people in a certain area?  Highlight that by Creating a Google Map that shows site visitors your location and by referring to the physical location of your business throughout the site where appropriate.  Writing “Visit our San Francisco showroom” is better than writing “Come see our showroom.”

Use alt-text for your photos.  This doesn’t work in our galleries or slideshows, but you can add alt-text to a regular picture by clicking on it and using the Advanced Option in the toolbar.  This should be used to add a short description of the image.  View our How to Upload a Picture instructions to see more detail on this option. 

Get other sites to link back to your site.  The more sites that link to your own site (as a general rule), the more Google trusts your site to be worthwhile.  Think of other people linking back to your site as word-of-mouth that tells not just other people to check-out your site, but tells the search engines to do the same.  

There is nothing more important to your ranking than other sites linking to you, but there is no get-rich-quick method to get links back to your site.  Build interesting content and let people know it exists.  Just as building a business takes work and time and effort, building traffic to a website takes work and time and effort.  

Link to your own site from any other sites you may have (like a Twitter or Facebook profile).  If you have an email newsletter, archive it via your email provider's site so that your own newsletter acts as another site linking to you. 

Maintain a Blog.  A blog enables you to continually add content to your site.  The search engines like to see new content on your site.   Read our Create a Blog article to learn how to build a blog with Weebly. 

可參考此：http://why1609.weebly.com/

Make reasonable goals.  If you're a photographer, you are not going to show up at the top of the search results for the word photographer.  If you're a florist, you aren't going to show up at the top of the search results for flowers or mother's day.  

But if you're a photographer in San Francisco, you can potentially get to the top of the list for San Francisco Headshot Photographers.  If you're a florist in London, you can work to get a good search ranking for Valentine's Day Flowers, London.  Focus on that.  Focus on getting your site to show up in a search for your own name.  Try to get the attention of bloggers who may write about your business.  Encourage visitors to review your business at places like Yelp.com.  

And if you want more tips, do a Google search for SEO Tips.  A lot of different people have written a lot of different articles on this topic.  This help article is meant to be a good place to start, but it certainly isn't the end-all, be-all of SEO.  It never hurts to research other sources of information. 

錢來錢去夢一場：平安就是福

上個禮拜去了家樂福大採購，因為快過年了，我家先生在停車場關車門之後不小心頂到後照鏡，結果後照鏡的電動收折功能失效了，因為這台BENZ E320原本在美國是沒有電折的，運回台灣後才更換的，沒想到新的一下就撞掉了!!

這是我當初PO的文章，二個多月前才領牌哦！(美國運車回台灣經驗分享)

剛發現他在找改裝品想要換掉後照鏡。雖然我知道無法收折很不方便，但失效了就上車時候手動一下去掰出去就好了阿!還花那個錢幹麻！

雖然他還沒有買((因為他喜歡的款式，我們的車子剛好無法裝))，不過我必須趕快找時間跟他談談，就用手就好了嘛。

今天收到國稅局寄的退稅單，當初這台車我從美國帶進來時，一直覺得政府收太多，那時玄天國際公司的代辦也一直說，他會幫我跟海關驗估處爭取，當時還以為他在開玩笑，現在收到退稅單，才知道是真的，不過…二萬多元，換個照後鏡，剛好沒了…

我跟我朋友抱怨這件事情，我朋友無奈告訴我說：他老公才誇張，車子買回來就一直改，改這改那的，賺的錢都拿去改車子，他懷孕上班賺錢下班還要顧2歲小孩。下雨天她要開車載小孩出去，老公怕她撞到不准她開，結果她老公去上班時候自己失控去撞安全島......((我覺得是報應))

我另外一位朋友更扯，她說她生完小孩第三天還在醫院要做月子時候，老公還跑去車聚。

她在臉書上面寫說："過分!!!這種時候你竟然要去夜跑??"

我可以了解你家男人愛車身為女人的你有什麼感受。

真的,因為我跟你一樣,家裏有這麼一個愛車的男人。

我家爸比平時很省,省到花不了什麼錢, 但就是喜歡換一部車, 還有開半年就換的, 我跟他結婚16年了, 換過6部了。後來跟他說,有二個孩子了,不要在每二年換一次車, 那錢都給折舊折掉了,存點錢當兒子未來的教育基金，他才願意把上一部車堅持到開了5年才換。

但那台5年的車也有很扯的事績,竟然可以因為在路上塞車時，被後方的車輕輕的推撞，造成後保險桿上留下二個對方車牌上鎖絲的小小印痕就進原廠處理，他的每部車不管內裝/外表要脫手時都還跟新的一樣。

每當要換車,認識的朋友就開始預告等著要接手。身為老婆的我, 只能看著他愛車的行徑告訴自己, 沒關係,他也不過就愛車這點,就讓他去吧！

看個限制級打牌笑話：

有對夫妻一起去跟朋友打麻將，太太打暗號給老公，把兩腿張開。
老公一看、馬上把八萬打出，結果給別人胡了。
打完回家途中，太太指責老公，您沒看到我把兩腿打得很開，你為什麼打八萬呢？
老公回答：你兩腿大開像個八字，不是要“八萬”嗎？
太太很生氣說：我兩腿開開，不是要八萬，是要「小鳥。」
怎麼那麼笨。

分享一台好用的機器：WETOP淨霸空氣淨化器，它可以分解一般人很討厭的二手菸三手菸味道，你可以先上momo電商平台看一下留言區，很多網友使用過這台wetop淨霸空氣淨化器後都非常願意加購，甚至有網友多年的失眠問題，都在使用後徹底的改善。

MOMO連結網址如下：https://reurl.cc/V4njoZ 

額外的好處：WETOP淨霸空氣淨化器釋放的淨化因子也有安定神經的作用，就像在森林裡的芬多精一樣，對有睡眠障礙的人可起到助眠的效果。

下面這一篇文章值得您看一下：

消除車上二手菸味道才是爸爸的推薦：安全有效，用分解取代過濾！

更多二手菸味道方面的文章，請點此：

二手菸三手菸會影響男性精蟲數量和活動力？

推薦空氣清淨機品牌：比較價格與針對二手煙與三手菸味道去除功能的差異

衣服有菸味就是痛苦，而且三手煙也和一些皮膚接觸過敏、乾癬症相關。

如何消除三手菸？三手菸洗得掉嗎？三手菸殘留多久？

用手洗內褲的最大缺點就是這一件事！

零下20度仍可活1年：21世紀的「冰箱殺手」

開餐廳的朋友看過來，西門町豪大大雞排結束營業了，真的很難過！

二手菸之戰／鄰居反目 夫妻下跪100秒難止訟

醫生說：得胰臟癌就來不及了，法國發表了一篇長達24年的二手菸追蹤研究有驚人的發現！

預防諾羅病毒？如何避免感染諾羅病毒？用分解取代過濾的空氣清淨機

消除二手菸味道TOP6流量推薦排名前六名的空氣清淨機評價：跟分解三手煙味道不一樣！

抵抗PM2.5，空氣清淨機有用嗎？

腸病毒要如何預防呢？用空氣清淨機可以處理嗎？

《美國醫學會期刊》證實三手菸會導致身體基因發生變異

台灣想效仿日本路上禁菸、設立路邊固定抽菸亭？？？

分解菸味：軍武級空氣清淨機、用分解取代過濾

颱風大雨過後的汽車最容易出現超噁菌絲：保時捷發霉怎麼辦？

「抽完菸再上車」仍猛吸70種致癌物！三手菸味可持續6個月

空氣清淨機可以處理二手菸嗎？看一下黃仁勳的AI怎麼說

為什麼二手菸這麼困難消除呢？

最慘痛經驗的六個方法來消除菸味：現在只剩最後一招了！

本產品為鎮南天淨化一切公司所代理銷售，您也可以加他們的LINE好友，詢問客服小姐後直接線上購買淨霸空氣淨化器會更優惠哦！

二手菸對養狗狗貓咪的健康危害

如何消除二手菸排行榜：AirTamer愛塔梅爾、科朗頓吸菸淨化器、Philips飛利浦、Panasonic松下nanoe™

狗怕二手菸嗎？狗狗狂咳愛睡覺！X光一照「肺部有白點」

汽車冷氣有霉味，車上有黴漿菌怎麼辦？

誰有辦法消除二手菸呢？特別是家人不聽勸該怎麼辦？

梅雨霉雨，小心你衣櫥裡的貴重衣服HERMES長黴菌

加熱菸520審查通過7月上市？

為什麼在車上抽菸很不好，因為去除菸味只有這三大方法

主動式空氣清淨機比較：德國百靈Braun SensorAir、日本AIR MEDIC III INTERLINX主動式淨化機、美國ActivTek 防疫級空氣清淨機

是別人口臭？還是你的鼻子得到黴菌性鼻竇炎，要如何預防呢？

好貴的產品才是好產品？如何選擇空氣清淨機

貓咪真可憐，每天都要吸二手菸，有一方法可以保牠安全。

出國遊玩不要帶這個物品入境，否則會被罰錢：可以買外匯車，但不要買電子煙及加熱菸

汽車去除二手菸味道TOP5：前5大空氣清淨機流量推薦排行榜

這家日式燒肉店 油煙異味一個月竟被檢舉18次

我要養貓，而且這二個問題我已經準備好了

夏天汽車開冷氣要注意什麼？不冷是小事，有味道才令人生氣

房間如何去除菸味：二手菸比較HONEYWELL主動式空氣清淨機

廁所通風孔有菸味怎麼辦：二手菸可以告他嗎？

1450是網軍，那2623是什麼軍？

冰箱發霉長黴菌怎麼處理？膠條有黑斑對身體的危害

有菸味就用空氣清淨機，評價四大品牌：3M、Dyson、P牌、與Wetop淨霸空氣淨化器比較專門分解三手菸

怎麼辦？反潮現象「房子冒汗」 專家曝：開窗通風更糟

冷氣開26度會涼嗎？用一個方法無敵吹法冷爆

你可以先上電商平台看一下留言區，momo很多網友使用過這台wetop淨霸空氣淨化器後都非常願意加購，甚至有網友多年的失眠問題，都在使用後徹底的改善。

MOMO連結網址如下：https://reurl.cc/V4njoZ 

請點選：如何消除二手菸的空氣淨化器第一名是它！

WETOP淨霸空氣淨化器是正宗台灣MIT的產品，歡迎看下面youtube的影片，特別是板子上殘留的二手菸污垢，這就是用分解取代過濾的實驗，也是我們被稱為環境淨化器的原因！

wetop淨霸空氣淨化器可以同時淨化空氣及物體表面的污染物，所以可以稱為全方位環境淨化器。

2016新共主？柯文哲：鳳凰不吃死老鼠

柯文哲以「鳳凰不吃死老鼠」形容自己對2016的心境。（記者何豪毅攝）
無黨籍台北市長候選人柯文哲參選以來，人氣扶搖直上，「政治素人」本事令人刮目相看，在接受《民報》專訪時，被問到是否有可能成為2016綠營新共主，或是力挺民進黨主席蔡英文出馬，柯P以「鳳凰不吃死老鼠」的典故，比喻自己的心境。

「有一隻烏鴉找到一隻死老鼠，正在開心享用大餐時，看到頭頂上一隻鳳凰飛過，烏鴉一邊大叫，想把鳳凰趕走，一邊拼命護住這隻死老鼠，結果鳳凰根本連瞧都懶得瞧牠一眼」，柯文哲似笑非笑的說：「其實鳳凰是不吃死老鼠的，你知道嗎？」

對於記者追問2016的看法，柯文哲打斷發問，直接說到：「你們都不曉得，柯文哲這個人是已經領悟『一坨大便』的人生哲學，世間的榮華富貴，不過就是一坨大便」，他講述真正他對自己的期許：「我有沒有辦法做到台灣的華盛頓？」

榮華富貴不過是「一坨大便」

「美國為什麼可以成為那麼偉大的國家？因為華盛頓當了兩任的總統以後，回家種田，實在是了不起」，柯文哲舉例古今中外，「中國第一個『裸退』的人叫胡錦濤，但是台灣沒有」，柯P聲量變得稍小：「看看啦，看我有沒有可能當完兩任市長之後，就去台東當醫生。」

記者繼續追問：「但是你選上之後，大家一定會逼你表態呀」，柯文哲不置可否，當場背頌了一段《金剛經》：「一切有為法，如夢幻泡影，如露亦如電，應作如是觀」，記者想打斷，他繼續背頌另一段：「凡所有相，皆是虛妄。若見諸相非相，則見如來。」

「選台北市長是人生的意外，對我來講，我只是很想去做一件事情，重要的不是那個名位，因為我已經領悟那個人生的道理，人都會死，死亡不是人生的目的，人生只是過程，在過程中尋找生命的意義。」柯文哲說。

柯文哲繼續解釋《金剛經》：「『應無所住而生其心』，這場選舉打到這麼厲害，這是因為他（指對手連勝文）心中有罣礙，你看我這樣講話，哪有像選前8天的候選人？」柯文哲伸手按了自己的脈搏：「你看我心跳也沒有變快，血壓也沒有變高。」

不必預測未來 柯看透生死

「交感神經（敏感度）有夠低，已經超脫五行、超脫藍綠了」，柯文哲嘴角上揚：「我們的目標就是把市政做好，替台灣留下一線生機而已」。

柯文哲認為，不必去預測未來，「民進黨會選誰我也不知道，國民黨會派誰我也不知道，何必去做這個假設性的題目？我只要能夠暫時讓台灣擺脫藍綠的泥淖而已，留下一塊淨土、留下一線生機。」

「你們很難到我這種境界，因為你們要看過很多死亡，才能達到這種境界。」柯P頭頂上似乎發了光…。